Calendly drops your UTMs and click IDs in iframes. CitaCal captures all 10 attribution signals — UTMs, gclid, li_fat_id, fbclid — and fires them to your CRM the moment a demo is confirmed.
You spend $50k/mo on ads. Your calendar tool silently drops attribution on the most important click — the booking. Here's the difference.
From the first ad click to the CRM entry — every signal preserved.
UTMs and click IDs land in the URL. CitaCal captures all 10 signals immediately — before the booking page even loads.
utm_source=linkedin utm_campaign=q1-demo li_fat_id=CjwKCAj…
Your booking page shows real availability from Google Calendar or Outlook. Round-robin assigns the right team member.
Real-time availability Team round-robin Conflict detection
On confirmation, CitaCal fires a server-side webhook with full booking + attribution context — to your CRM, Slack, or anywhere.
{ "utm_source": "linkedin",
"gclid": "EAIa…",
"booking": { … } }Your booking page shows real-time availability pulled from Google Calendar or Outlook. Visitors pick a time in their timezone — all attribution signals ride along silently in the background.
Filter bookings by source, campaign, or click ID type. See attribution coverage rates so you can spot gaps. Export every row with full UTM context for your data warehouse.
Assign any scheduling page to a team of AEs or SDRs. CitaCal routes each new booking to the least-recently-booked available rep — no double-bookings, no Zapier hacks.
{
"event": "booking.confirmed",
"booking": {
"name": "Sarah Chen",
"email": "sarah@acme.co",
"date": "2026-03-04",
"time": "10:00 AM"
},
"utm": {
"source": "linkedin",
"campaign": "q1-demo",
"medium": "paid"
},
"click_ids": {
"li_fat_id": "CjwKCAj…",
"gclid": null,
"fbclid": null
}
}Configure webhook URLs in Settings. CitaCal fires a signed POST to your endpoint instantly on booking confirmation — with full attribution context, no Zapier required.
Set up in 10 minutes. Connect your calendar. Start capturing every click ID.
CitaCal is completely free — no plans, no trials, no credit card.